In more and more countries, Lyoness is facing negative publicity. Several US-based Blogs have reported on the Lyoness racket, but so far, the American media have not picked up on the Lyoness racket. This is quite surprising, considering the continuous public controversy surrounding several MLM rackets, such as Herbalife - which is the subject of a large dispute between several hedge fund giants, and the recent closure of Fortune High-Tech Marketing (FHTM) - a racket that strongly resembles Lyoness - by the Federal Trade Commission (FTC). Additionally, the managing director of Lyoness Americas, Mario Hoffmann, is a highly controversial person.
The ignorance of the American media in identifying Lyoness for the racket that it is, may near its end, though. The best known anti pyramid scheme organisation in the world, Pyramid Scheme Alert, and its president, Mr Robert FitzPatrick, an absolute authority in the field of MLM and pyramid scams, have now explicitly warned against Lyoness in their periodical newsletters, as well as on their website.
In general, more and more sources of information on Lyoness pop up. Most notably, a 'PissedConsumer' page has been created about the 'company', a Danish television show exposed the Lyoness racket in their region, a Croatian Blogger explicitly warns his fellow countrymen against doing 'business' with Lyoness and German and South African media have reported on Lyoness.