It sounds a little like a Disneyworld attraction: Freidl's web of lies. Although there are some similarities (it may be nauseating and scary), few people (will) enjoy this ride.
Apparently, Lyoness Holding Europe AG was the first corporate structure developed by the Lyoness empire. This holding has changed names and company purpose twice, changed its address four times and has seen a true legion of directors coming, going and changing positions.
The official founders of Lyoness Holding Europe AG are:
- Iwan J. Ackermann
- Max Meienberg
- Uwe Proch
Max Meienberg is tied to Centrapriv Zug AG, the company that hosted the Lyoness Holding Europe at its offices and director of Compumax Ltd. together with co-founder Uwe Proch. Iwan J. Ackermann, from Liechtenstein, is co-owner of Financial Partners FP Ltd., a company specialised in providing services for client trying to get sizeable tax reductions by moving business offshore and setting up shell corporations. In fact, FP made the international news when it became known that following the banking secret controversy surrounding the Liechtenstein-based bank LGT Group, the First Advisory Group (of which FP is a part) would take over these services from LGT. Similarly, Max Meienberg seems to be a specialist in guiding liquidations and restarting companies under a new name.
This all raises the question why a 'legitimate, good-intended shopping community' would need so many companies, registered in so many different countries, by so many different people of so many different nationalities. One reason has become pretty obvious recently, when Swiss and Austrian prosecutors were fighting over the right to prosecute Lyoness, as the headquarters of the company are located in Buchs, but also in Graz. In general, the corporate maze behind Lyoness seems to be designed to obstruct justice and make it more difficult for prosecutors and victims to sue Lyoness.