Although such a list is a very private document by its very nature, Lyoness urges its newly recruited members to hand over the list to the 'recommender' and let the 'recommender' handle - at least - the first few presentations. These first few presentations, according to Mr. Hosp, should be with the so-called 'warm contacts', meaning the closest social contacts a person has, like your best friends and closest family. Lyoness feels that not everyone will be enthusiastic from the start, and has therefore developed a systematic, duplicable approach of how to treat new contacts and prospects. It all starts with establishing the contact.
Honesty, as it turns out, is not a key-component of (the first phase of) this approach:
Approaching 'warm contacts' (i.e. your closest social connections) is to be prioritised in the early stages of a Lyoness membership, always with your 'recommender' present, though:
Mr. Hosp also deems it important that we view (and recommendably use) his template for approaching new contacts:
Basically, it is to be recommended to avoid unexpected, unprepared discussions of Lyoness. The business concept is best explained by someone with a little more experience (i.e. 'an upline') and should always be scheduled. However, Mr. Hosp does not deny the possibility that you run into someone who could turn out to be a prospect (that's because: everyone is a prospect!).
Naturally, a method was developed to deal with such situations as well. Let's call it an 'elevator pitch'. How it works is that you run into someone who asks you what you do for a living. As you have been taught, you should under no circumstance mention 'Lyoness' or 'Network Marketing'. Instead, lie briefly and then put the ball in their court:
We at the Complaint Centre are particularly fond of the 'XXX' sections in the template. Which compliments will be given to you, will be decided on the spot. Improvised sucking-up, always pleasant...
It is very important that the recruiter is totally prepared for the eventual meeting, and the prospect is not (understandable, for which fully-informed, rational person would consent to this?). Using Google, written info, actual names, websites - it is all to be avoided.
Does not it show that Lyoness has a certified management system?
It is also important not to scare off new prospects with the complexity of the Lyoness systems. In fact, never mention that it is difficult to explain, or anything to that extent:
Knowledge is power, everyone knows that. Therefore, gather as much intelligence as you can on the people you are trying to recruit (which may come in handy when filling in the blank spots in the templates of deception).
So much for the preparation, now we're moving on up to what it is all about - our one and only goal: the meeting:
So we are recruited and we pay, then we recruit people and make them pay, we teach those people to recruit new people and make them pay too, etc., etc., etc. To quote Robert Herjavec: 'Isn't that a pyramid scheme?'. Just like Andy, Mr. Hosp has a problem with 'that nasty P-word'. He prefers the terms 'career ladder' and 'system cycle'. Have it your way, Mr. Hosp.
More surprising, however, is the prohibition of discussing Lyoness anywhere near a 'Loyalty Merchant' (those are the companies that 'publicly endorse Lyoness after a thorough check of all its systems by their comprehensive and immense legal departments'). This seems a little strange, but we have a theory. Could it have anything to do with the fact that no-one affiliated to those Loyalty Merchants has ever even heard of Lyoness? Perhaps they would not like you to find out about that, as it could endanger the magic cycle of success...
To reach 'career level 3' - which should be doable in one month, you're going to need to recruit 'approximately 13 premium members' as you need '500 points' (units) in your 'lifeline'. This means you need to attract 13 x 2,000 = 26,000 euros in down-payments.
Now it all makes some more sense, now doesn't it?
The cycle of success consists of paying, recruiting, paying, recruiting, etc., etc., etc. Indeed, that nasty P-word is just so inapplicable...