Why would someone want to join Lyoness? Well, the first reason that springs to mind is that people are/were interested in having a little bit more money, or 'financial freedom' as Lyoness (and similar rackets) calls it. Financial freedom is an inherently vague concept, yet it is supposed to mean that you no longer have to work for your money ('let your money work for you', to throw in a nice cliche), but instead receive a passive income from your previous efforts. Instead of spending all your time working, you will then have time to enjoy life and spend time with your family (or buy a new one, or so - you're rich, so you can be a little eccentric). Who does not want that?
Probably everybody wants that. That is one of the reasons that 2.7 million people joined Lyoness until now. Most of the appeal of any disguised pyramid scheme comes from this flawed logic. Yet, ironically, the same logic destroys this dream for the vast majority of the participants in a pyramid scheme: a significant number of hard-working, continuously investing participants are necessary to make one person filthy rich and earn a 'forever-lasting' passive income with 'unlimited potential'.
To the >99% group of participants that will never achieve this, we would like to say: 'congratulations'. Why, one may ask? Well, all of you have managed to make at least one person extremely rich (although he claims to have a net income of about 2000 euros (pdf)). Granted, this started already long before Lyoness was even founded, yet it still continues, and the Lyoness victims of now, may just be the GTS and Galvagin victims of before.
On several occasions, this blog has reported about the spendings of Lyoness and its instigators, with illegal earnings, i.e. your advance payments. Earlier, Plattform Lyoness reported that Freidl had privately received 3.8 million Austrian schilling (roughly 280,000 euros) from the advance payments of GTS (Erin Trade SA). Now, evidence is provided that Lyoness instigator Hubert Freidl has used this money to buy a house in Rohrbach (pdf), Austria. In January 2012, Freidl has given (pdf) this house to his son Dominic (pdf). Reportedly, it is currently being rebuilt for about 200,000 euros.
So, factually, the losing participants (victims) of the GTS system have enabled Freidl to give his son a nice house for his eighteenth birthday. That is sympathetic, to say the least..