The Lyoness Myths #2: pyramid rebuttal

The Lyoness myths section was developed to assess the validity of the arguments used by Lyoness instigators and adherents to 'prove' that Lyoness provides a viable business opportunity. It should provide people considering to become a Lyoness member with a more balanced view of the 'overwhelming' sales pitch of the Lyoness racketeers, as well as show people defrauded by  Lyoness how exactly they were deceived and lured into Freidl's web of lies.

Today's myth concerns the rebuttal of pyramid allegations by Lyoness adherents and instigators. There is a number of known, standard-reactions that can be heard from anyone involved in a pyramid scheme when they are told the truth. Rather than list this exhaustive list, which anyone who has been involved in - or has ever spoken to anyone involved in a pyramid scheme - can dream, I would like to focus on the defamation and ridiculing of critics and sceptics, particularly by doubting their evaluative capacities and calling them names.

Anyone who has ever had the seemingly good idea to tell an acquaintance that they are in fact enrolled in a pyramid scheme knows that this is never appreciated. The deluded victims have been instructed exactly how to respond to these negative people (called 'losers') and the main advice is usually just to ignore them. It is often claimed that these 'negative losers' are ill-informed, lack the abilities to understand such a truly amazing, but complex business opportunity and have never succeeded at anything in their lives (and never will).

An often-heard question is 'who would you rather listen to? A successful business man like [Hubert Freidl] or some 'negative loser' that has never achieved anything in life?'. This may sound plausible, but what exactly has mr. Freidl been successful in? In many a piece of company propaganda, Hubert Freidl has been made out to be a truly successful business man, who discovered his entrepreneurial spirit and talent for golden deals already when he was only 23.

And indeed, Freidl has a list of companies on his name, starting in the beginning of the 1990s. However, whenever is bragged about Freidl's successful past, there are never any references to any of these businesses and in fact, they have all ceased to exist. Also, at least two of these companies ran similar schemes to Lyoness.

Alright, perhaps Freidl has owned more (ill-gotten) money in his life than most of us here. Even though our common-sense arguments stand and combined with the growing amount of quantifiable evidence available on the matter, it makes a pretty irrefutable case. However, for the people who are not convinced, I would like to reference the assessment of the 'Lyoness business opportunity', pitched by a truck driver from Ontario, Canada, by five fairly rich investors.

The panel consisted of Kevin O'Leary (net worth 300 million), Bruce Croxon (20 million), Arlene Dickinson (80 million), Robert Herjavec (100 million) and Jim Treliving (640 million). Now I dare say they are worth more than most of us here, as well as that their annual income is well above that of the average Lyoness 'premium member'. Additionally, contrary to Hubert Freidl, these people do have a proven track record in doing business, and are in no way ashamed, embarrassed or even reserved in telling which companies they founded and owned. Also, most of their businesses stuck around, even when they started a new one.

Truck driver Andy from Ontario got the chance to convince these successful business people that Lyoness is an opportunity they should collectively invest 175,000 dollars in. See the video hereunder, the segment starts at about 24:40.


By all means, do not believe what I write just because I have a blog, do not believe what other sceptics write, just because they have a blog. Just remember, if you are going to believe the successful business man, pick one that actually is.

Of course, it would be even better if you would gather all quantifiable, objective evidence and make up your own mind.


  1. Sadly, the scripted-reactions of 'income opportunity' adherents, are all essentially the same, but, in this case, the adherent couldn't begin reciting his group's usual script, because, quite obviously, it's absurd bullshit that flies in the face of reality.

    You can actually see Andy's brain short-circuiting, and the sweat pouring off his brow, as he begins to ask himself:

    How can a poor working man like me tell this team of cool, multi-millionaire businessmen/women that they don't know what hell they are talking about?

    This absurd, but tragic, truck driver from Ontario, Andy, happened to have fallen for the Utopian lie entitled 'Lyoness,' but, in truth, he could have been presenting any one of thousands of 'Amway' copy-cat 'income opportunity' rackets.

    As soon as the wealthy business experts heard the familiar key-words: 'Business Opportunity', 'Network' and 'Recruiting,' loud alarm bells began to ring. They were largely disinterested in the word 'Lyoness,' for they realised immediately that they were being confronted with a pathetic little pyramid scam victim, and I'm sure their scathing reaction would have been the same for 'Amway', 'Herbalife', 'Nu Skin', Forever Living Products', 'Xango', etc.; for all of these rackets employ the identical key words and images.

    This video from Canada is a significant piece of evidence proving how investigation of 'income opportunity' rackets has been obstructed by essentially the same system of reality-inverting propaganda.

    Given access to evidence like this, absolutely no one with fully-functioning critical, and evaluative, faculties would ever dream of signing up for any so-called 'income opportunity.'

    David Brear (copyright 2013)

  2. The video is available at